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As the world’s leading fashion houses unveil their collections, one thing becomes clear: print is at the heart of SS26. From delicate botanicals to soft textures, the season’s must-know trends are set to inspire designers, buyers, and studios worldwide.
At The Design Agent, we’ve distilled the highlights from the runways into three key directions that will shape prints in Spring/Summer 2026.
Emporio Armani - Soft Focus & Subtle Textures
This season, Armani embraced muted tones and fluid layering, giving prints a dreamy, ethereal quality. Expect a move towards soft-focus surfaces, washed textures, and tactile designs that bring quiet luxury into print. Perfect for womenswear and lifestyle brands seeking timeless elegance.
Design takeaway: Incorporate layered transparencies and tone-on-tone effects to create depth while keeping the overall look minimal and sophisticated.
Shop the Trend Now on The Design Agent: Soft Focus & Subtle Textures
Erdem - Brushed Botanicals
Erdem’s SS26 runway was a celebration of painterly botanicals. Prints bloomed across voluminous dresses in saturated tones of pinks and greens, showcasing hand-painted effects and expressive florals.
Design takeaway: This is the season for artisanal florals with a brushstroke feel. Think bold blooms, imperfect textures, and expressive colorways that combine artistry with nature.
Shop the Trend Now on The Design Agent: Brushed Botanicals
Simone Rocha - Delicate Ditsy
Rocha’s collection brought ditsy florals back into the spotlight - but with a modern twist. Light, romantic, and layered across sheer fabrics, these micro-scale florals feel both nostalgic and fresh.
Design takeaway: Expect smaller, repeat-driven florals in SS26 across womenswear and accessories, often styled in soft palettes and layered with lace or textured fabrics.
Shop the Trend Now on The Design Agent: Delicate Ditsy
Why These Trends Matter for Print Buyers
Runway trends quickly filter into commercial collections, and print is one of the fastest-moving categories. For SS26, we’re seeing:
- A balance of bold and delicate - from oversized painterly florals to tiny ditsies.
- Tactility in design - brushed, soft-focus, and layered effects that add depth.
- Nature-driven inspiration - florals remain central, but the execution is evolving.
For buyers and design teams, staying ahead of these shifts is essential to keeping collections fresh, relevant, and aligned with what consumers will want next season. Our leading print studios have already begun creating stunning catwalk-inspired designs, with many more set to be uploaded to our platform in the coming weeks.”
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At The Design Agent, we bring together 30,000+ exclusive prints from 100+ professional studios - all in one place. Whether you’re seeking soft-focus textures, painterly botanicals, or micro florals, you’ll find runway-ready inspiration at your fingertips.
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