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Everyone in the print community has been buzzing about Spring/Summer 2027. Now that the catwalks have dropped and WGSN x Coloro have announced the key colours, we thought it was time to weigh in. Here’s our take on what’s coming for the season ahead.
The SS27 print narrative builds on the direction we began to see emerging in the Summer 2026 catwalks. Encouragingly, print is gaining ground on the runways, signalling a shift away from the recent wave of minimalism toward a more decorative and expressive aesthetic. According to WGSN data, paisleys are set for a revival, appearing alongside renewed interpretations of animal skins. Overall, SS27 aims to reintroduce a playful, spirited mood - an uplifting contrast to the more muted and subdued trends of the autumn and winter seasons.
Exploring the Key Colours of SS27:
Cobalt Blue: A gender-inclusive shade with strong cross-market appeal, Cobalt Blue works seamlessly across apparel, tech, accessories, and even interiors - especially when translated into sleek metallic finishes.
Satsuma: A vibrant, optimistic hue that brings energy to sportswear and interiors. Satsuma underpins the season’s emerging ‘New Retro’ mood, offering a fresh spin on nostalgic colour play.
Rose Blush: Soft, youthful, and versatile, Rose Blush resonates strongly with younger consumers. It’s ideal for gender-inclusive apparel, loungewear, and gentle interior updates such as cushions, bedding, and decorative accents.
Meadow Green: A serene, calming shade that bridges design and nature. Meadow Green appears widely across menswear, womenswear, accessories, and lifestyle products, supporting the season’s focus on grounded, nature-inspired palettes.
Terracotta Pot: The key neutral of the season, Terracotta Pot brings warmth and sophistication. Expect to see it used broadly across design categories - but especially in interiors, where it anchors the Luxe-Natural aesthetic with depth and richness.
These colours are set to play a key role across all areas of design this season, shaping everything from fashion and interiors to digital aesthetics. As a result, they will heavily influence the print and pattern direction for the months ahead.
Womenswear Print Direction: Key Trends Shaping the Season:
According to The Tiffany Hill Studio trend report, the womenswear print direction for SS27 signals “a new visual era,” where prints become emotional storytelling tools, expressing deeper narratives through colour, pattern, and composition. Here are some of the key themes to watch:
Large Scale Floral Patterns: Florals are a perennial favourite for Spring/Summer, but this season they’re emerging as bold statement pieces. Expect ultra-zoomed, oversized blossoms - the bigger and more dramatic, the better - bringing a fresh, modern impact to classic floral design.
Decorative Paisley Boho Chic: Paisley returns for SS27 with a contemporary twist. Traditional teardrop motifs are being reimagined through fresh colour palettes, fluid linework, and bold scale shifts. This season’s paisley feels more expressive and artistic, blending heritage influences with a modern, fashion-forward edge.
Blurred and Soft Focus: Prints take on a dreamlike quality for SS27, with diffused edges, gentle gradients, and hazy transitions that create a soft, ethereal mood. This trend leans into emotional storytelling by evoking nostalgia and subtle movement, offering a modern alternative to sharp, defined patterns.
We’ve curated a full trend report packed with designs to inspire you for the season ahead. Explore the complete edit here: The Design Agent Trend Report
Kidswear and Baby/Toddler Trends:
Kidswear prints remain fun, playful, and full of imagination - and SS27 is no exception. Expect bright colours, bold motifs, and energetic designs that capture the joy and creativity at the heart of children’s fashion.
Nautical Vibes: Think sea creatures, anchors, shells, and all things harbour-inspired. SS27 brings a fresh take on classic beachwear motifs, blending playful marine elements with timeless coastal charm.
Retro Geos: Geometric prints take on a nostalgic twist for SS27, drawing inspiration from vintage shapes, bold repeats, and mid-century colour palettes. These retro-infused patterns bring a playful yet stylish edge to kidswear, balancing structure with vibrant, eye-catching appeal.
Vintage Nostalgia: Gingham is set to be a staple for SS27, evoking a charming picnic-party aesthetic. Expect playful combinations of gingham with floral motifs, fruit illustrations, and other nostalgic elements that bring a sweet, retro twist to kidswear design.
Home & interiors:
We’re currently seeing a rise in quirky, characterful pieces within the home and interior space - a trend that shows no signs of slowing down. WGSN refers to this movement as “empowered play,” where everyday household objects are transformed into joyful, uplifting design features. These home print strategies mirror the playful, tactile qualities emerging in both womenswear and kidswear, reinforcing SS27’s cross-category theme of joyful expression.
SS27’s evolving print narrative
SS27 print trends reveal how colour, texture, and motif converge to create emotionally resonant design. WGSN’s colour palette acts as the emotional anchor for the season: Womenswear enters a “new visual era” that celebrates the return of expressive print, Kidswear channels the innate joyfulness of youth, and Home design translates these ideas into ‘Empowered Play’ concepts that turn everyday items into imaginative canvases.
Together, these trends show a world where prints and patterns move beyond decoration to become vehicles for connection, storytelling, and comfort. SS27 invites designers to blend craft with technology, heritage with innovation, and joy with purpose - reflecting a collective desire for beauty that is both playful and deeply meaningful.
The Design Agent:
On The Design Agent, you’ll find a catalogue of over 40,000 premium prints, all available to purchase on a globally exclusive licence. Our expert team is always on hand to offer guidance, making the print-buying process smooth, enjoyable, and stress-free.
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