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At the beginning of September, The Design Agent trend expert headed to Paris to uncover the key A/W 27/28 print trends set to shape fashion, textiles and surface pattern design for the season ahead.
From emerging motifs and colour stories to fresh interpretations of timeless patterns, we explored the latest fashion print and textile design trends to identify the directions buyers and designers should have on their radar for Autumn/Winter 2027/28.
In this A/W 27/28 Print Trend Report, we’re sharing four of our favourite trends from Paris, alongside curated pinboards of exclusive surface pattern designs available to shop on The Design Agent - helping you discover the perfect prints for your upcoming collections.
Digital Bloom
This season, florals take on a distinctly digital edge, offering a modern twist on the traditional blooms we know and love. Think abstracted, distorted and manipulated flowers, where familiar botanical forms are transformed into something altogether more unexpected.
Designers are reworking classic floral prints through digital techniques, experimenting with pixelation, inversion, blurred details and altered proportions to create a fresh, contemporary aesthetic.
For inspiration, look to the latest collections from Dries Van Noten and Erdem, where florals are reimagined for a new season.
Shop the Digital Bloom Trend on The Design Agent
Tapestry Tales
This trend celebrates the return of rich, heritage-inspired design, with densely decorated surfaces and intricate detailing creating a beautifully maximalist aesthetic.
Think traditional tapestries, ornate embroideries and decorative jacquards, reimagined through print for a contemporary take on classic craftsmanship. Layered motifs, elaborate florals and richly embellished surfaces give this trend an opulent feel, perfect for bringing depth and drama to A/W 27/28 collections.
For inspiration, look to collections from Erdem and Anna Sui, where decorative heritage influences are given a fresh, modern revival.
Discover Tapestry Tales Prints on The Design Agent
Raw Instinct
Raw Instinct takes traditional animal skins and unleashes their wilder side. This season, classic markings become bolder, more expressive and free-flowing, creating animal prints with a truly untamed feel.
Think familiar leopard, zebra and abstract skin patterns manipulated and distorted through unexpected colourways, painterly effects and exaggerated markings. The result is a fresh take on animal print that feels raw, energetic and unapologetically bold.
For inspiration, look to the latest collections from Marni, Roberto Cavalli and LaPointe, where animal-inspired prints are reimagined with a fearless new attitude.
Shop the Raw Instinct Edit on The Design Agent
Wandered Worlds
Wandered Worlds celebrates the rich diversity of print design from around the globe, drawing inspiration from decorative traditions, artisanal techniques and eclectic cultural influences.
Think ornate paisleys, intricate scarf prints and richly decorative motifs, layered together to create densely populated designs with a collected, well-travelled feel. Bold colour, intricate detailing and unexpected combinations bring a sense of discovery and individuality to this maximalist trend.
For inspiration, look to collections from Etro and Zimmermann, where richly decorated prints and globally inspired motifs create an eclectic, luxurious aesthetic.
Shop the Wandered Worlds Edit on The Design Agent
The Design Agent
If you’re a fashion, textile or print buyer looking for exclusive surface pattern designs for your next collection, discover them on The Design Agent.
Our online catalogue brings together over 100,000 exclusive prints and patterns from leading surface pattern studios around the world, making it easier to source fresh, trend-led designs all in one place.
Ready to start browsing? Apply for a buyer account and password to unlock our full collection of exclusive designs.
Alternatively, book a print consultation with one of our agents. We can show you around The Design Agent, set up your buyer account and discuss exactly what you’re searching for - from specific trends and colour palettes to product categories and seasonal briefs. We’ll then curate a personalised print selection tailored to your needs.
Find your next bestselling print on The Design Agent.
