.png)
Every September, the fashion industry comes alive as Fashion Month takes centre stage. Designers and fashion houses across New York, London, Milan and Paris unveil their latest collections, setting the tone for Spring/Summer 2027 and influencing the colours, prints and trends that will shape the season ahead.
For fashion buyers and print designers, the runways offer valuable insight into emerging trends, helping inform print sourcing decisions, identify commercial opportunities and shape upcoming collections.
In this report, we've taken a closer look at the standout SS27 runways, exploring the key print trends, colour palettes and emerging themes. We've narrowed it down to five key print directions to help you understand what's trending, identify the styles most relevant to your next collection and discover how to translate runway inspiration into commercially relevant prints.
Whether you're sourcing prints for an upcoming range or looking for fresh creative direction, consider this your guide to the Spring/Summer 2027 print trends worth watching.
SS27 Key Colours
Spring/Summer 2027 introduces a sophisticated mix of romantic pastels, warm neutrals and rich, earthy tones, offering fresh inspiration for upcoming collections.
Rose Clay, Rose Red and Parchment Ivory lead the season's romantic florals, while Periwinkle Satin and Chambray Blue bring a fresh perspective to decorative and scarf-inspired prints. Honey Ochre, Celadon Mint and Moth Brown add depth to painterly designs, animal prints and timeless classics.
For print buyers, the opportunity lies in refreshing familiar print categories with new colour combinations. Think vintage florals in faded pinks, decorative borders in muted blues and tonal animal skins in warm browns, bringing a contemporary update to commercially versatile designs.
Faded Blooms
Vintage-inspired florals are making a strong return for Spring/Summer 2027, with faded, imperfect blooms offering a fresh direction for one of fashion's most commercially versatile print categories. Think antique roses, washed-out petals and delicate painterly finishes that bring a nostalgic, romantic feel to the season.
Seen across the runways of Erdem, Dries Van Noten, Sara Wong and ZIMMERMANN, this trend moves between oversized, scattered florals and smaller, densely packed repeats. Soft Rose Clay, Rose Red and Parchment Ivory dominate the palette, creating an effortlessly aged aesthetic.
For print buyers, the opportunity lies in updating classic florals with vintage-inspired finishes and versatile scales. Look for softly distressed botanicals, faded colourways and complementary large- and small-scale repeats that can work across multiple product categories within an SS27 collection.
Shop the Trend: Discover our curated selection of Faded Blooms prints on The Design Agent and find the perfect floral for your next collection.
Feathered Flight
Nature takes flight for Spring/Summer 2027, with butterflies, delicate feathers and botanical motifs inspiring a new wave of statement placement prints. Think oversized wings, intricate plumage and ethereal florals, bringing a sense of movement and elegance to the season.
Seen across the runways of ZIMMERMANN, Johanna Ortiz and Erdem, this trend embraces dramatic, engineered compositions, with motifs mirrored across bodices, flowing down dresses and fanning out from the waist. Soft mauves, warm copper tones and striking scarlet shades create a sophisticated palette, while contrasting ivory and black add a bolder edge.
For print buyers, Feathered Flight offers an opportunity to explore statement placement prints and decorative botanical designs. Look for oversized motifs, symmetrical compositions and artwork designed to complement garment silhouettes, particularly across dresses, occasionwear and statement pieces.
Shop the Trend: Discover our curated selection of Feathered Flight prints on The Design Agent and find a statement design for your next collection.
Border Line
Decorative borders and scarf-inspired prints are taking centre stage for Spring/Summer 2027, bringing a fresh perspective to heritage patterns and intricate detailing. Think ornamental paisleys, geometric borders and delicate folk-inspired motifs, combining traditional craftsmanship with contemporary styling.
Spotted across the runways of Sara Wong, Johanna Ortiz and Erdem, this trend explores creative print placement, from decorative hems and statement sashes to patchwork-inspired compositions. Muted Chambray Blue, warm Rose Clay and rich scarlet tones bring a sophisticated colour story to these intricate designs.
For print buyers, Border Line offers a versatile direction for scarf prints, decorative coordinates and engineered border placements. Look for designs with complementary borders and all-over repeats that can be adapted across dresses, skirts, blouses and coordinated sets.
Shop the Trend: Explore our curated selection of Border Line prints on The Design Agent and discover decorative designs for your upcoming SS27 collections.
Painted Haze
Prints are taking a softer, more artistic direction for Spring/Summer 2027, with blurred colours, fluid watercolour effects and abstract washes creating an effortlessly expressive aesthetic. Think softly bleeding pigments, marbled textures and hazy botanical silhouettes that blur the line between print and artwork.
Seen across the runways of ZIMMERMANN, Dries Van Noten and Sara Wong, this trend embraces flowing, oversized compositions with little visible repetition. Dreamy Wisteria, Honey Ochre and Celadon Mint lead the palette, alongside warm blush and muted teal tones, creating a sun-washed, painterly feel.
For print buyers, Painted Haze offers a contemporary alternative to traditional florals and geometric repeats. Look for abstract watercolour prints, fluid colour transitions and softly blurred motifs, particularly suited to flowing dresses, lightweight separates and sheer fabrics.
Shop the Trend: Discover our curated selection of Painted Haze prints on The Design Agent and bring an artistic touch to your next collection.
Quiet Classics
Timeless prints are getting a subtle refresh for Spring/Summer 2027, as familiar checks, animal skins and heritage patterns return in softer, more understated colourways. Think faded plaids, realistic leopard spots and tonal python textures, bringing a relaxed sophistication to classic wardrobe staples.
Seen across the runways of ZIMMERMANN, Dries Van Noten and Johanna Ortiz, this trend focuses on traditional all-over repeats, reimagined through delicate fabrics and muted palettes. Moth Brown, warm stone, soft toffee and olive tones replace harsher contrasts, giving these familiar prints a more refined, contemporary feel.
For print buyers, Quiet Classics offers an opportunity to refresh commercially proven prints through softer colourways and subtle textures. Look for tonal animal skins, faded checks and understated repeats that can transition effortlessly across multiple product categories, from lightweight separates to statement dresses.
Shop the Trend: Explore our curated selection of Quiet Classics prints on The Design Agent and discover timeless designs with a fresh SS27 perspective.
Download Our Full SS27 Print Trend Report
For the first time, we're offering a FREE downloadable print trend report, bringing together our key insights from the Spring/Summer 2027 runways.
From emerging print trends and colour palettes to standout runway details, discover the inspiration shaping the season ahead, all in one comprehensive guide to help inform your next collection.
Download your FREE SS27 Print Trend Report!
